SENSA

Sensa is a a new brand in the field of premium food products covering an impressive range of different foods from frozen vegetables and packaged sliced cheese, to meat and canned mushrooms. We based our approach on the idea of macro photography, realizing that the essence of a premium Sensa product lies deep into each food, into those particular “molecules” that the eye hardly perceives but become apparent when we smell or taste them. The microcosmos is what connects the rest of our senses with what the eye seems.

Sensa’s logotype followed the same principles. We iconified our five senses, sight, smell, hearing, touch and taste in a modern almost instant-chat fashion, very close to the iconography we use in our everyday communications. Positioning a strong red logotype as this always at the same position on each packaging solution provides an instantly recognizable typology. The logotype is further supported by a custom font, which although cryptic in the beginning, exactly as the micro photographs that dress the whole concept, soon becomes very readable.

 

SENSA FROZEN VEGETABLES PACKAGE
SMALL TIN CAN PACKAGE FOR MUSHROOMS

Senses incorporated in all food sketches

As a final detail, all sketches used to depict a product are inspired by one of the human organs behind every sense. Thus a pea resembles an eye, a wheat or a corn resembles an open palm, and a mushroom seems like an ear. This additional typology allows us to liven up Sensa's products which although mainly cater for the wholesale market, they could as well appeal to customers of retail stores without shocking them with a very industrial design.

title
Sensa Branding
date
April 2016
client
SENSA
type
Branding
details
packaging branding for a wide variety of premium quality foods
format
Multiple Packages, Logotype, Illustrations