CRETAN WINES

UNDER CONSIDERATION

Cretan Wines is a placeholder name for an ongoing branding project to be soon announced. The client recently inherited his family’s traditional cretan vineyard and built next to it a modern wine bottling facility. The new branding was deliberately based on the cretan nature with a series of original charcoal artworks by AK and DK from the KANENAS project. At the same time, a modern Gotham typeface was used from the Hoefler font foundry as a bold statement for the new generation that has taken over the business, as well as to show clearly the wine’s target group which is not a niche, luxury wine market, but a wine with high quality for the moderate budget.

title
Cretan Wines
date
January 2016
client
Under Consideration
type
Branding, Drawing
details
PENCIL + CHARCOAL DRAWINGS
format
REGULAR WINE BOTTLE MOCK-UP